moxie
Moxie Strategies × MHF
Workstream 02 · Influencers Network
Build the NJ Healthcare
Policy Influencers Network.
A defined universe of roughly 5,000 people who shape what New Jersey believes about health care cost. Mapped, segmented and reached on a five-pillar content cadence — one pillar roughly every two months — before any single fight begins.
A
Officials, regulators & press
Legislators, district staff, county officials, committee staff, state departments, boards, health/statehouse/business reporters, editorial boards.
Make affordability and hospital accountability familiar before votes, hearings or coverage cycles.
Unions, chambers, employer associations, benefit leaders, multi-employer trusts.
The most credible non-political messengers on how rising costs hit paychecks and benefits.
C
Consumer & community leaders
Patient advocates, faith and neighborhood leaders, ethnic media, civic groups.
Translate the policy fight into family stories — the engine of earned and social pressure.